Domestic Tourism is about to get more affordable for South Africans, thanks to the launch of the SA Tourism #TourismForAll campaign earlier this month.
With this campaign, SA Tourism aims to promote a culture of travel among South Africans and open tourist destination to South Africans across the board. The campaign focuses on providing affordable tourism options for South Africans within the country, close to where they live.
Affordability remains a key deterrent for domestic South African travellers, who say main tourist attractions in their country are priced with the international tourist in mind. Local tourist attractions are now actively involved to change this perception, according to SA Tourism.
In Cape Town South Africans can ride the cable car up Table Mountain for free on their birthdays, while there are also off-season rates for families with children. Both in Johannesburg and Cape Town, off-season rates allow for families to travel with either one or two children for free on the City Sightseeing busses.
The launch of the #TourismForAll campaign follows shortly after the announcement of a pilot project between South African Tourism (SA Tourism) and the Association of Southern African Travel Agents (ASATA), aimed at encouraging local “bleisure” travellers to put the fun back into business travel by mixing it with leisure experiences within the borders of South Africa.
Another campaign aimed at domestic tourism is the upcoming South African National Parks free access week. SANParks will open its gates to proudly South African visitors for no charge from 12 to 16 September in celebration of Heritage Day on 24 September. This Parks week grants free access for day visitors holding a valid South African ID.